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Sábado:: 18 / 11 / 2017

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Has seleccionado Albors Garrigós, José.

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  • INTRODUCTION TO HIGH TECH MARKETING (2009) (OCW Universidad Politécnica de Valencia)
    OBJETIVOS ASIGNATURA: This course starts from the premise that students already have a basic exposure to marketing. The purpose is to extend their knowledge to the special circumstances faced by marketers in high-technology industries. Although this course would have a MBA level , many of our students come from technology backgrounds; many go on to careers in high technology business. Even if a student is not currently interested in high technology business, he or she may one day discover that his or her interest has been raised for one reason or another. And of course, a low tech business may find that it¿s most attractive customers are in high tech industries, so it would be a good idea to know something about how these customers think and act. The class will focus on the differences between technology marketing and other kinds of marketing. Concepts that drive technology marketing will be explored and special skills identified. The key concept underlying much of what we will discuss is the Technology Adoption Life Cycle, which has been elaborated by Geoffrey Moore. In addition, the class will explore and entrepreneurial approach to marketing and marketing in start-up situations. ¿High technology¿ in this instance will be focused principally on information technology. However, we will address other areas of technology, such as biotechnology and nano-technology in an effort to broaden our exposure. Much of information technology has matured and technology marketing in mature industries tends to look a lot like marketing in less technical environments. However, information technology provides illustrations of many lessons that can be applied to industries that are now emerging or that have not yet emerged.


  • ORGANIZATIONAL BEHAVIOUR (2008) (OCW Universidad Politécnica de Valencia)
    This course deals with Human Behavior, and in particular the behavior of employees in the workplace. This course is intended for students who will be future managers and employees in the workplace. The course objectives are to facilitate their understanding of the principles of: organization theory, group dynamics, motivation theory, and managerial leadership, as well as its application to management and survival inthe of workplace. By the end of the course the student should be capable of fully understanding and future application of these principles and theory. Organizational behavior is about people at work in all kinds of organizations and how they may be motivated to work together in more effective ways. We will be examine how human behavior influences four key areas of management: -- We will begin by looking at the structure of organizations, how businesses can be structured and the ways in which people behave can affect business structures (and of course how business organization affects the way people behave). -- O.B. will examine groups, and specifically the way individuals within a group work together to attain certain goals. The dynamics that can exist within a group can make or break the success of such a group. -- We will then study motivation. Motivation is the willingness to expend effort toward an organizational goal while satisfying a personal need. -- Finally, it will look at leadership, how managers will motivate the group and the individual to comply with organization objetives and how the role of leaders is changing in modern organizations. By the end of this course the student should be able to describe and apply the principles of organizational behavior to developing effective relationships with others in their future workplace.


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Universidades relacionadas: Universidad Politécnica de Valencia

Palabras clave relacionadas:

human resources management | INGENIERÍA DE ORGANIZACIÓN (UPV) | management | Marketing | marketing de productos innovadores | organizational behaviour | productos intensivos en tecnologia